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 E-Mail Campaigns
According to the NEJM study 5 out of 10 physicians prefer to receive opportunities by email. Emails target a more internet savvy generation and the number of responses received from this vehicle will continue to grow. Direct Emails are created for each new opportunity targeting candidates in that specialty. PracticeMatch Integro creates over 30 email campaigns a month reaching an average of 2,400 physicians with each campaign. The campaigns are an in-house production so candidates are able to respond directly. The PDF version of the approved mail piece is uploaded to the website and a link is created. The link in used in a template form that includes key “draw” information on the opportunity and recruiter contact information. When the candidate clicks on the link to learn more about the opportunity, web reports can measure the level of interest the campaign created.
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