Physician Recruitment: Tips and Strategies

PracticeMatch AP Recruiting

It's a new year and the perfect time to revamp your healthcare recruiting strategies. The best way to start this, is to get a snapshot of where things stand regarding US healthcare shortages. These shortages are the top driving force in healthcare recruiting, which make understanding them critical to your recruiting success.

Healthcare Shortages

Healthcare recruiting efforts are driven by market demand. In the US, demand is centered around Psychiatric and Primary Care specialties. Medical professionals working in these specialties will be the most sought-after personnel in 2019.

Top 5 In-Demand Physician Medical Specialties

  1. Family Medicine
  2. Internal Medicine
  3. Emergency Medicine
  4. Psychiatry
  5. OB-GYN

Top 5 In-Demand Nurse Practitioner Medical Specialty Areas

  1. Family Care
  2. General Care
  3. Adult Care
  4. Psychiatric Care
  5. Acute Care

Where is the Demand?

Several metro areas across the country experienced double-digit Physician job growth in 2018. These cities included:

  • Tucson, Arizona
  • Los Angeles, California
  • Chicago, Illinois
  • Little Rock, Arkansas
  • Baltimore, Maryland
PracticeMatch AP Recruiting

Rural areas continue to experience critical shortages in healthcare providers. As with larger metro areas, small town America's biggest demands stem from their shortages in Primary Care Practitioners.

Shortages Put the Candidate in the Driver's Seat So Bring Your A Game

  1. Be Responsive – We live in a quick response society. Whether it be customer service, food service or recruiting, people have an expectation that they will receive a timely response. This expectation must be met if you want to prevent potential candidates from seeking jobs elsewhere. Try making 2019 about decreasing response times to new inquiries while providing quicker responses regarding status, job offers and follow ups.
  2. Think Beyond Money – Today's Physician candidates are looking for more than money, they are looking for benefits. In a tight, competitive market, offering a few extra benefits can help you edge out the competition. Think outside the box by offering loan repayment, signing bonuses, CME allowances or relocation allowances. These added benefits may initially cost you extra money but can save you a lot in the long term when you retain a quality hire.

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