PracticeMatch Educational Conference
Schedule
March 2-5, 2014—The Loews Coronado Bay—San Diego, California
| SUNDAY, MARCH 2 | |
|---|---|
| 6:00pm—8:00 pm | Welcome Reception and Registration |
| MONDAY, MARCH 3 | |
| 8:00—9:00 am | Breakfast and Registration |
| 9:00—10:15 am | Keynote: ZDoggMD — Nationally recognized speaker and physician, ZDoggMD brings years of corporate and clinical experience to the table as he presents "The Culture of Medicine from a Doctor's Point of View". Apart from writing, performing, and producing award-winning medical rap videos that educate and entertain, he's a highly sought-after leader and speaker who has presented to hospitals, universities and corporations across the country. |
| 10:15—10:45 am | Break |
| 10:45—12:00 pm | GENERAL SESSION : Communication with Physician Populations Judy Ravin, President and Founder, Accent Reduction Institute |
| 12:00 pm—1:00 pm | Lunch |
| 1:00 pm—2:15 pm | BREAKOUT SESSION A: "Social Media Marketing Strategies", Diedra J. McClelland, President, The Skye Group Consulting BREAKOUT SESSION B: PracticeMatch Session: Tracking and E-mail Optimization, Amy Eaton, PracticeMatch Client Training Manager |
| 2:15 pm—2:45 pm | Break |
| 2:45 pm—4:00 pm | BREAKOUT SESSION A: Five Steps for Obtaining Buy-in from the C-suite for Physician Recruitment, Alignment and Behavior Change, Katie Carow, Principal, Carow Consulting BREAKOUT SESSION B: Recruiting In Advance of Need, Tom Siergey, Physician Recruiter, The Vancouver Clinic |
| 4:00 pm | Free Night. Shuttle to Coronado Island Provided |
| TUESDAY, MARCH 4 | |
| 8:00 am—9:00 am | Breakfast |
| 9:00 am—10:15 am | GENERAL SESSION : How to Sell to and through Physicians M. Tray Dunaway, Physician, Consultant and Public Speaker |
| 10:15 am—10:45 am | Break |
| 10:45 am—12:00 pm | BREAKOUT SESSION A: The Impact of Obamacare on Physician Recruitment, M. Shane Foreman, Principal and Founder, 3d Health Inc. BREAKOUT SESSION B: When Can You Stop Being a Recruiter?, Jim Zache, VP of Physician Recruiting, Wheaton Franciscan Healthcare |
| 12:00 pm—1:00 pm | Lunch |
| 1:00 pm—2:15 pm | GENERAL SESSION : Recruiting Mid-Levels and Advanced Practitioners Laura Screeney, Corporate Director, North Shore LIJ Health System |
| 2:15 pm—6:00 pm | Free Time |
| 6:00 pm—9:00 pm | PracticeMatch Dinner Party on the Silver Strand Beach |
| WEDNESDAY, MARCH 5 | |
| 8:00 am—10:00 am | Breakfast |
| 8:00 am—10:00 am | CLOSING SESSION: During breakfast, Nancy Nigh will guide the group through this year's conference, extracting the greatest takeaways, most memorable moments, and sharing learning from sessions that some might have been missed. |
| 10:00 am | Conference Ends |
