PracticeMatch Educational Conference
Schedule

March 2-5, 2014—The Loews Coronado Bay—San Diego, California

SUNDAY, MARCH 2
6:00pm—8:00 pm Welcome Reception and Registration
MONDAY, MARCH 3
8:00—9:00 am Breakfast and Registration
9:00—10:15 am Keynote: ZDoggMD — Nationally recognized speaker and physician, ZDoggMD brings years of corporate and clinical experience to the table as he presents "The Culture of Medicine from a Doctor's Point of View". Apart from writing, performing, and producing award-winning medical rap videos that educate and entertain, he's a highly sought-after leader and speaker who has presented to hospitals, universities and corporations across the country.
10:15—10:45 am Break
10:45—12:00 pm GENERAL SESSION : Communication with Physician Populations
Judy Ravin, President and Founder, Accent Reduction Institute
12:00 pm—1:00 pm Lunch
1:00 pm—2:15 pm BREAKOUT SESSION A: "Social Media Marketing Strategies", Diedra J. McClelland, President, The Skye Group Consulting
BREAKOUT SESSION B: PracticeMatch Session: Tracking and E-mail Optimization, Amy Eaton, PracticeMatch Client Training Manager
2:15 pm—2:45 pm Break
2:45 pm—4:00 pm BREAKOUT SESSION A: Five Steps for Obtaining Buy-in from the C-suite for Physician Recruitment, Alignment and Behavior Change, Katie Carow, Principal, Carow Consulting
BREAKOUT SESSION B: Recruiting In Advance of Need, Tom Siergey, Physician Recruiter, The Vancouver Clinic
4:00 pm Free Night. Shuttle to Coronado Island Provided
TUESDAY, MARCH 4
8:00 am—9:00 am Breakfast
9:00 am—10:15 am GENERAL SESSION : How to Sell to and through Physicians
M. Tray Dunaway, Physician, Consultant and Public Speaker
10:15 am—10:45 am Break
10:45 am—12:00 pm BREAKOUT SESSION A: The Impact of Obamacare on Physician Recruitment, M. Shane Foreman, Principal and Founder, 3d Health Inc.
BREAKOUT SESSION B: When Can You Stop Being a Recruiter?, Jim Zache, VP of Physician Recruiting, Wheaton Franciscan Healthcare
12:00 pm—1:00 pm Lunch
1:00 pm—2:15 pm GENERAL SESSION : Recruiting Mid-Levels and Advanced Practitioners
Laura Screeney, Corporate Director, North Shore LIJ Health System
2:15 pm—6:00 pm Free Time
6:00 pm—9:00 pm PracticeMatch Dinner Party on the Silver Strand Beach
WEDNESDAY, MARCH 5
8:00 am—10:00 am Breakfast
8:00 am—10:00 am CLOSING SESSION: During breakfast, Nancy Nigh will guide the group through this year's conference, extracting the greatest takeaways, most memorable moments, and sharing learning from sessions that some might have been missed.
10:00 am Conference Ends

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