Geofencing is the most precise address-level geo-targeting solution out there and is used to build an audience based on plat line data for physical addresses.
Geofencing allows recruiters to reach providers in precise locations, whether that's near a medical facility, a healthcare conference, or even in a competitor's location. It also allows for not only relevant, but also timely, recruitment efforts.
To use Addressable Geofencing, PracticeMatch uploads your desired candidate audience's street address, which are then automatically converted into geofences that conform to the plat lines of each address. Then, devices seen within those plat lines are targeted with mobile, video, and/or OTT/CTV ads.
Physical addresses that an advertiser wants to target are uploaded onto our platform. These addresses are then matched against plat line data to collect the exact physical location, size, and shape of the individually matched address.