Addressable Geofencing Target the Right Candidates at the Right Location
Traditional recruitment marketing often struggles to reach qualified healthcare providers at the right time and place. Addressable Geofencing from PracticeMatch changes that by combining advanced location-based technology with healthcare recruitment expertise.
This digital recruitment solution allows you to deliver targeted ads directly to physicians and advanced practice providers based on where they live, work, or attend events — increasing engagement and driving measurable hiring results
Learn MoreWhat Is Geofencing and How Does It Work?
Geofencing is a digital marketing strategy that creates a virtual perimeter, or "fence", around specific geographic locations.
When a mobile device enters that area, targeted ads can be served to users through apps, websites, or streaming platforms.
Addressable Geofencing takes this a step further by using precise, address-level data.
Rather than targeting a general radius, this method allows recruiters to define exact property boundaries such as hospitals, clinics, medical offices, or even specific competitor locations.
For example, healthcare recruiters can:
- Reach residents and fellows attending a major medical conference.
- Deliver ads to providers working near specific hospital systems or competitor practices.
- Reconnect with candidates who previously engaged with your brand.
This location-based recruiting approach ensures your ads reach providers in relevant, career-focused environments — where they're most receptive to new opportunities.
Why Use Geofencing for Recruitment
Geofencing is one of the most efficient ways to connect with qualified healthcare professionals in real time.
Instead of relying on broad advertising, geofencing for recruitment focuses your message on providers who live, work, or spend time in key areas — such as hospitals, clinics, and medical conferences.
By delivering targeted, location-based ads to the right audience, you can increase visibility among passive candidates, improve engagement with relevant messages, and spend your budget more strategically.
Recruiters using this approach often see stronger ROI, faster applicant response times, and higher-quality leads compared to traditional outreach.
Why Choose PracticeMatch for Geofencing
PracticeMatch combines industry-leading technology with decades of experience in healthcare recruitment advertising. We handle everything from audience mapping to ad delivery and performance reporting, so you can focus on engaging candidates.
Our campaigns are built specifically for healthcare employers, ensuring accuracy, compliance, and measurable impact. Whether you're promoting open positions in one region or building a national awareness campaign, PracticeMatch provides seamless implementation, transparent analytics, and expert support every step of the way.
With PracticeMatch's addressable geofencing, you'll capture attention in the right locations, connect with the right providers, and convert interest into action.
Get Started with Addressable Geofencing
Ready to reach the candidates who matter most?PracticeMatch makes it easy to launch a targeted recruiting campaign tailored to your organization's hiring goals.
Connect with our team to explore campaign options, request a consultation, or hear how addressable geofencing can elevate your recruitment strategy.
Explore how location-based marketing can drive results — partner with us.
Schedule a DemoFree No-Obligation Walkthrough or Consultation
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How does PracticeMatch Addressable Geofencing Work
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We'd love to tell you more about how PracticeMatch can make your job easier. Contact us for a free recruitment evaluation.
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