How to Create a Strong Virtual Career Fair for Physician RecruitmentClint Rosser, CEO

Planning a virtual physician career fair takes careful preparation and execution. With healthcare recruitment increasingly moving online, virtual career fairs are essential for connecting with top physician talent efficiently. Here’s how you can build and manage a virtual career fair that delivers value to both candidates and exhibitors.

Define the Objectives:

Determine the goals and objectives of the career fair you are attending. Is it to connect physicians with job opportunities, provide networking opportunities, or showcase educational programs? Clarifying your objectives will help guide your planning process.

Select a Suitable Platform:

Your platform can make or break the event. Select a reliable, user-friendly platform with features such as:

• Multi-chat functionality for one-on-one or group conversations
• Customizable virtual booths to reflect your brand identity
• Technical support available throughout the event
• Reporting tools to capture event insights and follow-ups
  Platforms such as Brazen and Hopin offer these features, but you’ll want to compare options carefully to ensure smooth functionality for both recruiters and attendees

If you are Planning to Host your Own Event:

Set a date and time: Select a date and time that maximizes attendance and minimizes conflicts with other major events or holidays. Consider the availability of your target audience, which may include physicians, medical students, residents, and fellows.

Pre-Event Marketing:

If you are attending an event that PracticeMatch hosts, do your additional recruitment marketing on top of ours. Direct outreach to candidates in advance will encourage them to visit your booth at the event. Connect with residency and fellowship programs to invite them to participate and provide them with information about the event, and your organization. Develop a comprehensive marketing strategy to raise awareness about your participation in the career fair. Utilize various channels such as social media, email marketing, professional networks, and your career site. Collaborate with medical associations, student organizations, and residency programs to extend the reach of your promotional efforts.

Marketing During the Event:

Provide interactive and visually appealing content for their virtual booths. This may include videos, job listings, and testimonials. Content that highlights unique aspects of each organization will attract physicians and make the event more informative. At PracticeMatch, our virtual booths allow for the easy sending of relevant materials to interested candidates. In addition, organizations can add videos, job postings, and testimonials to their virtual booths.  Your virtual booth is a great way to highlight your organization: work-life balance, diversity, or emerging medical technologies.

Post-Event Follow-up:

The end of the event is only the beginning of your follow-up marketing strategy. Contact candidates that stopped by your booth and remind them of the key benefits of your unique organization and opportunity. Follow-up is most successful when it’s done within a few days of the event so your dialogue is fresh in their mind.

What to Look for in a Virtual Event Platform:

When evaluating possible vendors, considerations that will impact your experience are:

• Ease of use
• Customer support for event setup
• Multi-chat functionality
• Ability to customize booth or fair & make brand-immersive
• Ability to share information easily with fair attendees
• Technical Support during events
• Reporting capability

There are many options for virtual event platforms. Finding one that checks off all the boxes is essential to a positive recruiter and candidate experience.  Being able to brand your booth, provide relevant materials to candidates easily, rate candidates/chats, receive technical support before, during, and after the event, and pull detailed reporting are all functions that PracticeMatch offers.

PracticeMatch offers virtual career fairs tailored for healthcare providers. Whether you want to host your own event, co-host with us, or participate in one of our established career fairs, we provide the tools and expertise you need to connect with top physician talent.

Learn more: https://www.practicematch.com/employers/career-fairs-and-events/career-fairs.cfm

Clint Rosser is the CEO of PracticeMatch. He has been with PracticeMatch since 2016. He has overseen several departments within PracticeMatch including Inside Sales, Career Fairs, and the Client Services team. Clint, along with his team, has helped elevate PracticeMatch client services to move past a transactional vendor relationship to a full partnership with clients. This has allowed PracticeMatch to build stronger relationships and work with clients closer to ensure they can achieve the most ROI possible.

Prior to Joining PracticeMatch, Clint has been in Client service leadership roles for over 20 years. Clint serves as an AAPPR Board Member for Strategic Corporate Sponsors.