Why You (a Physician Recruiter) Need a Personal BrandCrystal Carter

As a physician recruiter, you play a crucial role – you are responsible for helping healthcare facilities fill their staff with top talent. In today’s competitive market, however, it can be tough to find the right talent, and then in addition to that, retain that talent. Your role consists solely of making sure that each candidate you recruit is the perfect fit for the facility for which you’re recruiting. One guaranteed way that you can attract candidates is by developing a strong personal brand, and that’s what we’ll discuss in this article.

Why does a physician recruiter need a personal brand?

You’re probably thinking, “Why do I need a personal brand? I’m a physician recruiter.”

That is exactly why you need a personal brand! It is your job to connect with candidates who are a good fit for a job. While it’s important to be able to retain physicians, the first step is attracting them to the job. There are a lot of recruiters out in the world, and if you’re going to attract any candidates, you need to find a way to stand out against your competition – other recruiters. You, as a recruiter, serve as the beacon of light drawing them to the open opportunity, and as a result, you have to stand out.

A personal brand is also going to help you establish yourself as an expert in your field. This way, you’re showcasing your expertise and your experience in the industry. This means you’re actively posting original content on LinkedIn, Twitter, and maybe even in a blog post. This increased visibility and authority can help you become a go-to source for job seekers, leading to an increase in better-quality candidates.

By creating a strong personal brand, you’re also building trust and credibility with job seekers. In today’s digital world, job seekers are taking to social media to research potential employers and recruiters. If you have a personal brand that shows off your personality and creates a positive image, you’re more likely to have successful placements (which include retention, an important factor for the facility for which you’re recruiting).

Not only can a personal brand help you show authority in your field and help you stand out, but you can also build a network of valuable contacts. You’ll be given more opportunities to network, which will lead to more referrals.

Lastly, personal branding can help recruiters attract and retain top talent. It has been a struggle for recruiters to find the right talent for the job, and that’s where your personal branding comes in. As we previously mentioned, personal branding allows you to show off the skills that you’ve obtained while in your career, which further builds trust. This is yet another way to help you expand your candidate pool.

How do I create my personal brand?

Creating your personal brand is more than just posting content on your personal social media platforms. The goals of personal branding are 1) connecting with your audience, 2) gaining your audience’s trust, and 3) bringing visibility to yourself. However, there are some steps you need to follow in order to create your personal brand.

According to Sprout Social, there are five steps to creating your personal brand.

1. Evaluate your current personal brand.
2. Be sure you’re providing value to your audience.
3. Keep your brand consistent throughout – regularly create content.
4. Prioritize relatability and authenticity with your audience.
5. Avoid brand burnout – don’t overthink your personal brand.

From there, keeping up with your personal brand is all about being true to who you are. Try to avoid focusing solely on what your audience wants to see (or what you think they want to see), and make sure that your brand aligns with your personal values.

Building a personal brand can be daunting, but it’s all about how you portray yourself to your audience. Be yourself, but also don’t forget your end goal and the purpose of having a personal brand. It’s important not to overdo it or overthink it – don’t be too personal with your brand. You can post personal content, but make sure you’re remembering to include your profession somewhere in the mix.

At the end of the day, personal branding is about three things: connections, visibility, and trust. If you’re invisible to candidates, there’s no one in your pipeline. If you’re visible to candidates, but they don’t feel that you’re trustworthy or that you have the knowledge they’re looking for, they won’t come to you for help anyway.

Are you a physician recruiter with a personal brand? Email us at information@practicematch.com to share how creating a personal brand helped your physician recruitment strategy!

Crystal Carter, Content Marketing Specialist

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