In the competitive landscape of healthcare, finding and hiring the right physicians and Advanced Practitioners (APs) can be challenging. However, by employing effective recruiting strategies and focusing on organizational branding, you can set your organization apart. Here are some essential healthcare recruiting tips to help you attract top talent and grow your team.

Focus on Organizational Branding For Your Healthcare Recruiting Pitch

A strong organizational brand can make a significant difference in attracting top candidates. In fact, companies that invest in their branding are three times more likely to land great hires, according to The True Cost of a Bad Hire report.

Start by developing a positive brand that both employees and the public can relate to. A large part of this is understanding how your organization is perceived. According to Glassdoor, job seekers read an average of 7 company reviews before forming an opinion about a potential employer.

Maintaining this positive branding is critical, especially in your HR-public interactions. Respond to inquiries and applications in a timely manner, and provide feedback throughout the hiring process. Candidates appreciate a transparent and efficient hiring experience, which can significantly improve your recruiting success.

Widen Your Recruiting Resources

To successfully recruit physicians and Advanced Practitioners, it’s important to leverage a wide range of recruiting platforms. In today’s digital world, candidates often search for jobs through multiple channels. On average, Glassdoor reports that healthcare professionals visit over 7 job sites during their job search.

Utilize social media, healthcare-specific job boards, and professional networks to reach your target audience. Incorporating advertising and engaging content on platforms such as LinkedIn or niche healthcare websites can help you connect with qualified candidates and broaden your reach.

Healthcare Recruiting Tips for Attracting Millennial Hires

When it comes to recruiting Millennials, focus on leadership development and an attractive benefits package. According to the Deloitte Millennial Survey, 71% of Millennials planning to leave their jobs cited dissatisfaction with leadership development as a major reason. Millennials want to grow their leadership skills, and organizations that prioritize this will have a better chance of retaining them.

Offering strong benefits packages can also make a significant impact. A Glassdoor survey found that 90% of Millennials prefer benefit increases over salary raises. Highlighting flexible work schedules, student loan repayment options, and professional development opportunities will appeal to this generation of healthcare workers.

Invest in Organizational Diversity at the Management Level

Diversity and inclusion are becoming increasingly important in healthcare organizations. A 2016 Gallup poll found that employees working under female managers were more likely to report higher levels of professional development and engagement. Promoting diversity in leadership positions can enhance employee satisfaction and help foster a positive workplace culture.

By investing in diverse leadership, you not only improve employee engagement but also attract candidates who value a progressive and inclusive work environment.

Need Help Recruiting Healthcare Jobs? Partner with PracticeMatch

Physician recruitment in today’s competitive healthcare market requires a strategic plan and the right tools. Partnering with recruiting platforms like PracticeMatch can streamline your search for qualified candidates. PracticeMatch offers advanced tools to help you find, track, and hire the best candidates for your healthcare positions.